Transport Accident Commission (TAC) Digital, Design & Branding, Case study Meet Graham [02:10] by Clemenger BBDO Melbourne

The Digital Advert titled Meet Graham [02:10] was done by Clemenger BBDO Melbourne advertising agency for Transport Accident Commission (TAC) in Australia. It was released in Aug 2016.

Advertising campaign for Transport Accident Commission (TAC)

Transport Accident Commission (TAC): Meet Graham [02:10]

Brand

Transport Accident Commission (TAC)

Media

Digital, Design & Branding, Case study

Released

August 2016

Posted

August 2016

Market

Australia

Industry

Traffic safety

Agency

Clemenger BBDO Melbourne

Chief Creative Officer

Creative Director

Creative Director

Art Director

Photographer

Copywriter

Production Agency

Production Agency

Awards:

One Show 2017
Print & Outdoor	-	Best in Print & Outdoor
Print & Outdoor	Ambient Media (indoor & Outdoor): Installations & Immersive - Single	Gold
Direct Marketing	Ambient / Immersive: Installations	Silver
Interactive	Innovation In Interactive / Ambient: Immersive	Silver
Interactive	Ambient / Immersive: Digital Installations	Merit
Interactive	Websites	Merit
Cross-Platform	Brand Transformation	Silver
Public Relations	Integrated Campaign	Silver
Caples Awards 2017
Best in Show	-	Best in Show
The Winners	Integrated Campaign (Over $100k)	Gold
The Winners	Experiential	Gold
The Winners	Creative Use of Technology	Gold
D&AD 2017
PR	Public Affairs Campaign	Black Pencil
Creativity for Good	Advertising & Marketing Communications /Not for Profit	Yellow Pencil
Digital Design	Websites	Wood Pencil
Direct	Direct Integrated Campaigns	Yellow Pencil
Direct	Direct Response/Ambient	Graphite Pencil
Integrated & Collaborative	Earned Media/Large Business (over 500 employees)	Yellow Pencil
Integrated & Collaborative	Integrated/Large Business (over 500 employees)	Wood Pencil
Outdoor Advertising	Ambient	Yellow Pencil
PR	Integrated Campaign	Yellow Pencil
Spatial & Experiential Design	Installation Design	Graphite Pencil
New York Festivals 2017
Avant-Garde / Innovative	Avant-garde Discipline: Public Service Announcements	Best Of Show
Avant-Garde / Innovative	Avant-garde Discipline: Public Service Announcements	Grand Prize Award
Avant-Garde / Innovative	Avant-garde Discipline: Public Service Announcements	First Prize Award
Public Service Announcements / Communications	Integrated Campaigns: Civic & Social Education	Grand Prize Award
Public Service Announcements / Communications	Integrated Campaigns: Civic & Social Education	First Prize Award
Activation & Engagement	Products & Services: Politics & Government	Second Prize Award
Outdoor / Out Of Home Marketing	Ambient: Products & Services: Politics & Government	First Prize Award
Clio Awards 2017
Out Of Home	Public Service: Ambient	Gold
Events/Experiential	Public Service: Ambient	Gold
Integrated Campaign	Public Service	Gold
Brand Design	Public Service: Spatial Design	Silver
Innovation	Public Service: Medium Innovation	Gold
Direct	Public Service: Out Of Home	Silver
Digital/Mobile	Public Service: Virtual/Augmented Reality	Silver
Public Relations	Public Service: Public Affairs	Gold
LIA Awards 2017
Branded Entertainment	Augmented Reality	Silver Winner
Design	Installations/displays	Bronze Winner
The New	Creative Use Of Data	Gold Winner
Integration	Multi-platform	Gold Winner
Non-Traditional	Experiential	Silver Winner
The New	Experiential	Gold Winner
Digital	Public Service/social Welfare	Gold Winner
Non-Traditional	Public Service/social Welfare	Gold Winner
Health & Wellness - Craft	Production Design	Gold Winner
Non-Traditional	Interactive Installations	Gold Winner
Health & Wellness	Health Institutions/insurance	Gold Winner
Health & Wellness	Innovation	Gold Winner
Digital	Weird Wonderful Work	Gold Winner
Health & Wellness - Craft	Use Of Illustration	Silver Winner
Cannes Lions 2017
Cyber	Social: Social Purpose	Grand Prix
Cyber	Campaign: Integrated Multi-Platform Campaign (Online & Offline)	Gold Lion
Outdoor	Ambient: Non-Standard Indoor Advertising	Silver Lion
Outdoor	Integrated: Integrated Campaign led by Outdoor	Silver Lion
Direct	Use of Direct: Use of Technology	Silver Lion
Direct	Use of Direct: Use of Ambient Media: Large Scale	Gold Lion
PR	Practices & Specialisms: Brand Voice & Strategic Storytelling	Silver Lion
Cyber	Branded Tech: Spatial Tech	Silver Lion
Promo And Activation	Use of Promo: Experience: Exhibitions / Installations	Gold Lion
Promo And Activation	Use of Promo: Mediums: Use of Ambient Media: Large Scale	Silver Lion
Cyber	Web Campaign: Public Sector	Gold Lion
Direct	Sectors: Public Sector	Silver Lion
PR	Sectors: Public Sector	Gold Lion
Promo And Activation	Sectors: Public Sector	Silver Lion
Design	Brand Environment & Experience Design: Sculptural Brand Installation & Experience	Gold Lion
Direct	Campaign: Integrated Campaign led by Direct	Silver Lion
Digital Craft	Function: Design; Construction; Experience: Experience Design: Multi Platform	Bronze Lion
PR	Practices & Specialisms: Launch / Re-launch	Silver Lion
Media	Campaign: Use of Integrated Media	Bronze Lion
Design	Digital & Interactive Design: Digital Installations & Events	Bronze Lion
Design	Communication Design: Data Visualisation	Gold Lion
PR	Practices & Specialisms: Events & Stunts	Silver Lion
Lions Health 2017
Health And Wellness	Health Services & Corporate Communications: Insurance	Grand Prix
Health And Wellness	Health Services & Corporate Communications: Insurance	Silver Lion
Health And Wellness	Awareness & Advocacy: Brand led Education & Awareness	Gold Lion
Health And Wellness	Awareness & Advocacy: Brand led Education & Awareness	Silver Lion
Health And Wellness	Awareness & Advocacy: Brand led Education & Awareness	Bronze Lion
Lions Innovation 2017
Creative Data	Creative Data: Data Visualisation	Silver Lion
Spikes Asia 2017
Integrated	-	Silver Spike
Digital	Public Sector	Grand Prix
PR	Public Sector	Silver Spike
Promo & Activation	Public Sector	Gold Spike
Direct	Integrated Campaign Led By Direct	Grand Prix
Healthcare	Brand Led Education & Awareness	Grand Prix
PR	Integrated Campaign Led By Pr	Grand Prix
Direct	Use Of Technology	Silver Spike
Design	Spatial Brand Installation & Experience	Gold Spike
Direct	Use Of Ambient Media: Large Scale	Gold Spike
Promo & Activation	Use Of Ambient Media: Large Scale	Gold Spike
Promo & Activation	Exhibitions / Installations	Silver Spike
Design	Digital & Interactive Design	Silver Spike
Mobile	Augmented Mobile Experience	Gold Spike
Digital	Spatial Tech	Gold Spike
Outdoor	Non-standard Indoor Advertising	Gold Spike
Outdoor	Integrated Campaign Led By Outdoor	Silver Spike
Healthcare	Insurance	Silver Spike
PR	Events & Stunts	Gold Spike
Digital	Integrated Multi-Platform Campaign (Online & Offline)	Silver Spike
AICP Next Awards 2017
Innovation	-	The Winner
Ad Stars 2017
Public Service Advertising	Education	Grand Prix of the Year
Direct	Integrated Campaign Led By Direct Marketing	Grand Prix
Interactive	Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services	Gold
PR	Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services	Silver
PR	Integrated Campaign led by PR	Grand Prix
Integrated	Product & Service: Corporate /Institution	Gold
Outdoor	Ambient (Non Standard And Free-format Outdoor Advertising): Non-Standard Indoor Advertising	Crystal
D&AD Impact 2017
Industry Evolution	-	Wood Pencil

Credits & Description:

Agency: Clemenger Bbdo Melbourne
Client: Transport Accident Commission (Victoria)
Art Director: George Mcqueen
Copywriter: Tom Mcqueen
Creative Director: Stephen de Wolf
Creative Director: Evan Roberts
Digital Designer: Jess Ramsey
Photographer: Adrian Lander
Production Company: Flare Productions / Airbag Co.
Agency Producer Digital: Allan Ngo
Chief Creative Officer: Ant Keogh
Music Composer: Byron Scullin/ Level Two Music
D...