Transport Accident Commission (TAC) Digital, Design & Branding, Case study Meet Graham by Clemenger BBDO Melbourne

The Digital Advert titled Meet Graham was done by Clemenger BBDO Melbourne advertising agency for Transport Accident Commission (TAC) in Australia. It was released in Aug 2016.

Transport Accident Commission (TAC): Meet Graham

Released
August 2016
Posted
August 2016
Market
Chief Creative Officer
Creative Director
Creative Director
Art Director
Photographer
Copywriter
Production Agency
Production Agency

Awards:

One Show 2017
Print & Outdoor-Best in Print & Outdoor
Print & OutdoorAmbient Media (indoor & Outdoor): Installations & Immersive - SingleGold
Direct MarketingAmbient / Immersive: InstallationsSilver
InteractiveInnovation In Interactive / Ambient: ImmersiveSilver
InteractiveAmbient / Immersive: Digital InstallationsMerit
InteractiveWebsitesMerit
Cross-PlatformBrand TransformationSilver
Public RelationsIntegrated CampaignSilver
Caples Awards 2017
Best in Show-Best in Show
The WinnersIntegrated Campaign (Over $100k)Gold
The WinnersExperientialGold
The WinnersCreative Use of TechnologyGold
D&AD 2017
PRPublic Affairs CampaignBlack Pencil
Creativity for GoodAdvertising & Marketing Communications /Not for ProfitYellow Pencil
Digital DesignWebsitesWood Pencil
DirectDirect Integrated CampaignsYellow Pencil
DirectDirect Response/AmbientGraphite Pencil
Integrated & CollaborativeEarned Media/Large Business (over 500 employees)Yellow Pencil
Integrated & CollaborativeIntegrated/Large Business (over 500 employees)Wood Pencil
Outdoor AdvertisingAmbientYellow Pencil
PRIntegrated CampaignYellow Pencil
Spatial & Experiential DesignInstallation DesignGraphite Pencil
New York Festivals 2017
Avant-Garde / InnovativeAvant-garde Discipline: Public Service AnnouncementsBest Of Show
Avant-Garde / InnovativeAvant-garde Discipline: Public Service AnnouncementsGrand Prize Award
Avant-Garde / InnovativeAvant-garde Discipline: Public Service AnnouncementsFirst Prize Award
Public Service Announcements / CommunicationsIntegrated Campaigns: Civic & Social EducationGrand Prize Award
Public Service Announcements / CommunicationsIntegrated Campaigns: Civic & Social EducationFirst Prize Award
Activation & EngagementProducts & Services: Politics & GovernmentSecond Prize Award
Outdoor / Out Of Home MarketingAmbient: Products & Services: Politics & GovernmentFirst Prize Award
Clio Awards 2017
Out Of HomePublic Service: AmbientGold
Events/ExperientialPublic Service: AmbientGold
Integrated CampaignPublic ServiceGold
Brand DesignPublic Service: Spatial DesignSilver
InnovationPublic Service: Medium InnovationGold
DirectPublic Service: Out Of HomeSilver
Digital/MobilePublic Service: Virtual/Augmented RealitySilver
Public RelationsPublic Service: Public AffairsGold
LIA Awards 2017
Branded EntertainmentAugmented RealitySilver Winner
DesignInstallations/displaysBronze Winner
The NewCreative Use Of DataGold Winner
IntegrationMulti-platformGold Winner
Non-TraditionalExperientialSilver Winner
The NewExperientialGold Winner
DigitalPublic Service/social WelfareGold Winner
Non-TraditionalPublic Service/social WelfareGold Winner
Health & Wellness - CraftProduction DesignGold Winner
Non-TraditionalInteractive InstallationsGold Winner
Health & WellnessHealth Institutions/insuranceGold Winner
Health & WellnessInnovationGold Winner
DigitalWeird Wonderful WorkGold Winner
Health & Wellness - CraftUse Of IllustrationSilver Winner
Cannes Lions 2017
CyberSocial: Social PurposeGrand Prix
CyberCampaign: Integrated Multi-Platform Campaign (Online & Offline)Gold Lion
OutdoorAmbient: Non-Standard Indoor AdvertisingSilver Lion
OutdoorIntegrated: Integrated Campaign led by OutdoorSilver Lion
DirectUse of Direct: Use of TechnologySilver Lion
DirectUse of Direct: Use of Ambient Media: Large ScaleGold Lion
PRPractices & Specialisms: Brand Voice & Strategic StorytellingSilver Lion
CyberBranded Tech: Spatial TechSilver Lion
Promo And ActivationUse of Promo: Experience: Exhibitions / InstallationsGold Lion
Promo And ActivationUse of Promo: Mediums: Use of Ambient Media: Large ScaleSilver Lion
CyberWeb Campaign: Public SectorGold Lion
DirectSectors: Public SectorSilver Lion
PRSectors: Public SectorGold Lion
Promo And ActivationSectors: Public SectorSilver Lion
DesignBrand Environment & Experience Design: Sculptural Brand Installation & ExperienceGold Lion
DirectCampaign: Integrated Campaign led by DirectSilver Lion
Digital CraftFunction: Design; Construction; Experience: Experience Design: Multi PlatformBronze Lion
PRPractices & Specialisms: Launch / Re-launchSilver Lion
MediaCampaign: Use of Integrated MediaBronze Lion
DesignDigital & Interactive Design: Digital Installations & EventsBronze Lion
DesignCommunication Design: Data VisualisationGold Lion
PRPractices & Specialisms: Events & StuntsSilver Lion
Lions Health 2017
Health And WellnessHealth Services & Corporate Communications: InsuranceGrand Prix
Health And WellnessHealth Services & Corporate Communications: InsuranceSilver Lion
Health And WellnessAwareness & Advocacy: Brand led Education & AwarenessGold Lion
Health And WellnessAwareness & Advocacy: Brand led Education & AwarenessSilver Lion
Health And WellnessAwareness & Advocacy: Brand led Education & AwarenessBronze Lion
Lions Innovation 2017
Creative DataCreative Data: Data VisualisationSilver Lion
Spikes Asia 2017
Integrated-Silver Spike
DigitalPublic SectorGrand Prix
PRPublic SectorSilver Spike
Promo & ActivationPublic SectorGold Spike
DirectIntegrated Campaign Led By DirectGrand Prix
HealthcareBrand Led Education & AwarenessGrand Prix
PRIntegrated Campaign Led By PrGrand Prix
DirectUse Of TechnologySilver Spike
DesignSpatial Brand Installation & ExperienceGold Spike
DirectUse Of Ambient Media: Large ScaleGold Spike
Promo & ActivationUse Of Ambient Media: Large ScaleGold Spike
Promo & ActivationExhibitions / InstallationsSilver Spike
DesignDigital & Interactive DesignSilver Spike
MobileAugmented Mobile ExperienceGold Spike
DigitalSpatial TechGold Spike
OutdoorNon-standard Indoor AdvertisingGold Spike
OutdoorIntegrated Campaign Led By OutdoorSilver Spike
HealthcareInsuranceSilver Spike
PREvents & StuntsGold Spike
DigitalIntegrated Multi-Platform Campaign (Online & Offline)Silver Spike
AICP Next Awards 2017
Innovation-The Winner
Ad Stars 2017
Public Service AdvertisingEducationGrand Prix of the Year
DirectIntegrated Campaign Led By Direct MarketingGrand Prix
InteractiveProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesGold
PRProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesSilver
PRIntegrated Campaign led by PRGrand Prix
IntegratedProduct & Service: Corporate /InstitutionGold
OutdoorAmbient (Non Standard And Free-format Outdoor Advertising): Non-Standard Indoor AdvertisingCrystal
D&AD Impact 2017
Industry Evolution-Wood Pencil

Credits & Description:

Agency: Clemenger Bbdo Melbourne
Client: Transport Accident Commission (Victoria)
Art Director: George Mcqueen
Copywriter: Tom Mcqueen
Creative Director: Stephen de Wolf
Creative Director: Evan Roberts
Digital Designer: Jess Ramsey
Photographer: Adrian Lander
Production Company: Flare Productions / Airbag Co.
Agency Producer Digital: Allan Ngo
Chief Creative Officer: Ant Keogh
Music Composer: Byron Scullin/ Level Two Music
D...

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