UN Women Digital, Viral, Case study Give Mom Back Her Name [video] [alternative version 2] by Impact BBDO Dubai

The Digital Advert titled Give Mom Back Her Name [video] [alternative version 2] was done by Impact BBDO Dubai advertising agency for UN Women in Egypt. It was released in Mar 2016.

UN Women: Give Mom Back Her Name [video] [alternative version 2]

Released
March 2016
Posted
March 2016
Art Director
Art Director
Copywriter
Production Agency

Awards:

Cannes Lions, 2015
GLASS LIONGLASS LION: GLASSGLASS LION
Clio Awards 2015
Public RelationsPublic Service: OtherBronze
Social MediaPublic Service: SocialSilver
Cresta Awards, 2015
Tv/Cinema/Online Film(Viral Films) - PUBLIC SERVICESBronze
Integrated Campaigns(Integrated Campaigns) - INTEGRATED CAMPAIGNSSilver
Direct Marketing(Direct Marketing) - NON-COMMERCIAL DIRECTSilver
Promotions & Incentives(Brand Activation) - PROMOTIONS & INCENTIVESBronze
The Loeries Awards 2015
Digital & Interactive CommunicationSocial Media - Type AGold
PR CommunicationPR Campaign - Type BCampaign Bronze
Integrated CampaignIntegrated Campaign - Type BCampaign Gold
Television, Film And Video CommunicationInternet Video - Above 30S - Type AGold
Epica Awards 2015
DigitalOnline & Viral FilmsBronze
DigitalOnline Campaigns - Public InterestBronze
PR & PromotionsPublic RelationsGold
Red Apple International Advertising Festival 2015
Digital advertising (campaigns)Social media campaignsSecond (Silver)
Social advertisingAdvertising campaignsThird (Bronze)
Cristal Festival, 2015
MediaNGO / Great Cause / CharityCristal (Gold)
Promo & DirectNGO / Great Cause / CharityCristal (Gold)
Digital & MobileViral FilmSapphire (Silver)
Brand Entertainment & Content10 minutes online non-fiction or underEmerald (Bronze)
MediaBest use of social mediaEmerald (Bronze)
Online VideoBest social videoSapphire (Silver)
Online VideoBest nonprofit/NGO campaignSapphire (Silver)
Corporate & PRGreat cause / NGOCristal (Gold)
D&AD Awards, 2016
PRUse of Digital & Social MediaGraphite Pencil
New York Festival 2016
Public Service AnnouncementsPublic Service Announcements / Communications: Activation & EngagementSecond Prize Award
Public Service AnnouncementsPublic Service Announcements / Communications: Digital / Interactive - Websites & Social MediaSecond Prize Award
Activation & EngagementActivation & Engagement: Use Of Activation & Engagement: Social MediaThird Prize Award
Dubai Lynx, 2016
Integrated-SILVER
Branded Content & EntertainmentNON-FICTION: SERIES OR FILMSILVER
Branded Content & EntertainmentUSE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIASILVER
DirectDIRECT: USE OF DIRECT MARKETING: USE OF SOCIAL IN A DIRECT MARKETING CAMPAIGNBRONZE
FilmFILM: OTHER FILM: VIRAL FILMBRONZE
InteractiveINTERACTIVE: ONLINE VIDEOBRONZE
InteractiveINTERACTIVE: SOCIAL: USE OF SOCIAL OR COMMUNITY (INCLUDING EMERGING PLATFORMS FOR BRANDS)GOLD
PRPR: PRODUCT & SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGESGOLD
PRPR: DIGITAL & SOCIAL: USE OF SOCIAL IN A PR CAMPAIGNBRONZE
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO & ACTIVATION: USE OF SOCIAL IN A PROMOTIONAL CAMPAIGNGOLD
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGESGOLD
MediaUSE OF MEDIA: USE OF SOCIAL MEDIASILVER
MediaPRODUCT/SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGESBRONZE
MediaINTEGRATED MEDIA: USE OF INTEGRATED MEDIABRONZE
Asia Pacific Advertising Festival (AdFest) 2016
Promo LotusBest Use Of Social MediaSilver
One Show, 2016
InteractiveNon-Profit - Advertising / AdvertisingMerit
Public RelationsNon-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / LobbyingMerit
Social MediaNon-Profit - Branded Social Post / Branded Social PostBronze Pencil
Facebook Awards 2016
Global WinnersFacebook For GoodBronze Award
EMEA Regional WinnersFacebook For GoodBronze Award

Credits & Description:

Client: NGO
Advertiser: UN WOMEN
Media: Online, OOH
Agency: IMPACT BBDO
Geo: United Arab Emirates
Dop: Ahmed Tahoun (Ahmed Tahoun)
Copywriter: Aunindo Sen, Mohammad Nada (IMPACT BBDO Dubai)
Regional Executive Creative Director: Fadi Yaish (IMPACT BBDO Dubai)
Post Production: Lizard VFX (Lizard VFX)
Director: Maged Nassar, Tameem Younes (Maged Nassar, Tameem Younes)
Editor: Fadi Yaish (IMPACT BBDO Dubai)
Art Director: Maged Nassar...

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