Unesco: Read more. Listen more. Understand more., 5

Credits & Description:

Media: Integrated
Category: Publications & media
Client: UNESCO, The New York Times and participating publications / World Press Freedom Day / MSNBC
Agency: Droga5, New York
Country: United States of America
Strategic Planner: Jay Potash
Creative Chairman: David Droga
Executive Creative Director: Tim Gordon
Senior Copywriter: Mietta McFarlane
Senior Art Director: luke chard
Business Director: Daniella Vargas
Strategist: Janet Kim
Group Account Director: Shane Chastang
Account Director: Amanda Chandler
Agency Producer: Kelly Appleton
Editor: Carly Gussert
Associate Producer: Emily Blumhardt
Associate Producer: Colin Neff
Music Supervisor: Mike Ladman
Designer: Kelsey Plantas
Designer: Eli Hochberg
Project Manager: Caroline Kosse
PR & Social media manager: Marianne Stefanowic
PR & Social media manager: Laurie Parish
Strategy Director: Nick Maschmeyer
Strategy Director: Justin Schneider
Account manager: Jasmine McDavid
Account manager: Susannah Wherry
Studio/Production Director: Riely Clough
Sonic Union Audio Post Production
Published: May 2018
Synopsis:
With politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has become increasingly fragmented. What we need now more than ever is empathy for those with whom we might disagree with.
So how do you encourage people to step out of their bubbles and push themselves to try to understand points-of-view they otherwise wouldn’t expose themselves to?
For World Press Freedom Day, over the thirty of the world’s most prominent news organizations put aside competitive and political differences and came together to tell their audiences to read, listen to and watch their rival publications. All to promote a better-informed society and a better world.