UPS: WORLDWIDE EXPRESS FREIGHT LAUNCH

Credits & Description:

Advertiser: UPS
Agency: OGILVY NEW YORK
Category: Page take-overs
Advertising campaign: WORLDWIDE EXPRESS FREIGHT LAUNCH
Group Planning Director: Deepthi Prakash (Ogilvy/Mather)
Account Executive: Horacio Rivera (Ogilvy/Mather)
Assistant Media Planner: Andrew Lichtenauer (Ogilvy/Mather)
Copywriter: Jenny Wagstaff (Ogilvy/Mather)
Media Director: Daniele Kohen (Ogilvy/Mather)
Account Supervisor: Lisyn Abney (Ogilvy/Mather)
Account Director: Xan Reeves (Ogilvy/Mather)
Art Director: Ashley Veltre (Ogilvy/Mather)
Production: Jill Kruskal (Ogilvy/Mather)
Group Planning Director (Media): Karen Jakubowski (Ogilvy/Mather)
Media Supervisor: Michael Bruckstein (Ogilvy/Mather)
Production: Andre Hadjioannou (Ogilvy/Mather)
Group Creative Director: Eric Wegerbauer (Ogilvy/Mather)
Creative Director: Nancy Hughes (Ogilvy/Mather)
Copywriter: Steve Stenholt (Ogilvy/Mather)

Brief Explanation
To showcase UPS' ability to quickly move critical parts around the world, we packed up our audience's webpage and put it on a plane. Using Flash, we were able to achieve the effect of "packing up the page content", leaving a blank page with a large pallet resting in the middle, waiting for shipment. We then had a forklift drive in, lift the pallet, and load it into a 300 x 250 banner in the right rail. As a nod to the print portion of the same campaign, the banner folded into a plane, and the plane flew off the page and 'around the world' of the Web, reestablishing the page by pulling it back on when it arrived back from its journey.