US Air Force: U.S. Air Force Project Supercar

Credits & Description:

In its latest mobile execution, the U.S. Air Force and its advertising partner GSD&M have launched a mobile site as part of the Air Forceâs âProject Supercarâ mobile tour. As the next evolution of the experiential effort that originally brought together the Air Force and Mad Mike at Galpin Auto Sports and famed MTV show âPimp My Rideâ in 2009, the new mobile site is a digital environment, which encourages exploration of the Vapor and X1 supercars and crews, and drives users to AIRFORCE.com to check out career information. The site also features technical aspects like accelerometer-based home page navigation, an app-like experience within a mobile browser, cross-device compatibility via browser-based solution, in-depth videos and photos about each car and their âmaking of,â and an event locator which uses the mobile deviceâs GPS capabilities.

Category: Public interest

URL: http://m.airforce.com/supercar/

Client: U.S. Air Force

Agency: GSD&M

Country: United States of America

Executive Creative Director: Jay Russell

Group Creative Director: tom gilmore

Creative Director/ writer: Stephen Land

Senior Art Director: Ben Thoma

Agency Producer: Michael Rose

Account team: Karen White

Project Manager: Sara Rosales

Development: SilkTricky

Executive Producer: Lynn Lund

Creative Director: Chris Lund

Technical Director: Noah Costello