Visitbritain Digital, Case study Great Chinese Names For Great Britain [video] by Ogilvy & Mather Beijing

The Digital Advert titled Great Chinese Names For Great Britain [video] was done by Ogilvy & Mather Beijing advertising agency for Visitbritain in China. It was released in Apr 2015.

Visitbritain: Great Chinese Names For Great Britain [video]

Released
April 2015
Posted
April 2015
Market
Executive Creative Director

Awards:

Cannes Lions, 2015
PRSECTORS: TRAVEL, TOURISM & LEISUREGOLD
PRPR: DIGITAL & SOCIAL: USE OF DIGITAL PLATFORMSGOLD
PRPR: DIGITAL & SOCIAL: USE OF CO-CREATION & USER GENERATED CONTENTSILVER
Ad Stars Awards, 2015
DirectProduct & ServiceSilver
PromotionProduct & ServiceSilver
DirectUse of direct marketingSilver
PromotionUse of Promo & ActivationGold
DirectIntegrated campaign led by direct marketingGold
PromotionIntegrated campaign led by promotionSilver
Clio Awards 2015
Public RelationsProduct/Service: Brand DevelopmentBronze
D&AD Awards, 2016
PRBest In-Market CampaignWood Pencil
Digital MarketingUse of Social MediaWood Pencil
MediaUse of SocialWood Pencil
Integrated & Innovative MediaEarned Media - Medium Business (50-500 employees)Wood Pencil
One Show, 2016
DirectConsumer - Digital / Social Media & Viral MarketingMerit
Public RelationsConsumer - Brands, Products & Services / User Generated ContentMerit
Cross-PlatformConsumer - Integrated Branding / OnlineMerit
Effie Awards Asia Pacific 2016
The WinnersTravel / TourismSilver

Credits & Description:

Brand: Visit Britain
Media: Online
Agency: Ogilvy Public Relations 2015
ENTRANT COMPANY: OGILVY BEIJING
PR SECTORS TRAVEL, TOURISM & LEISURE
Account Manager: Ayur Wu (Ogilvy Beijing)
Project Management: Ayur Wu (Ogilvy Beijing)
Social Media: Ben Xu (Ogilvy Beijing)
Account Manager: Bob Wang (Ogilvy Beijing)
Writers: Bob Wang (Ogilvy Beijing)
Concept Team: Charlie Macpherson (Ogilvy Beijing)
Concept Team: Doug Schiff (Ogilvy Beij...

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