Volkswagen Digital, Case study Polo tag by Ogilvy Cape Town
The Digital Advert titled Polo tag
was done by Ogilvy Cape Town advertising agency for Volkswagen in South Africa. It was released in Oct 2014.
Volkswagen: Polo tag
Brand
Media
Released
October 2014
Posted
October 2014
Market
Industry
Agency
Creative Director
Art Director
Copywriter
Awards:
| The Loeries Awards 2015 | ||
|---|---|---|
| Live Events, Activations & Sponsorship | Live Activations - Type A | Bronze |
Credits & Description:
There's a new Polo . From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient. Ogilvy & Mather, Cape Town invented a social media game that everyone wanted to play: PoloTag. For 6 days, in three major cities, South Africans could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without be...
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