Advertiser: WARNER BROSS. PICTURES
Agency: MINDSHARE
Category: Best Use of Social Media
Project Manager: Hector Trejo Lozano (Irreverentv)
Digital Account Manager: Pamela Ríos Méndez (Mindshare Mexico)
Sales Director: Alejandro Corrales (Irreverentv)
Senior Digital Media Planner : Jimena Pérez Torres (Mindshare Mexico)
Strategy
The launching of this movie was complicated in Mexico because it aimed at a teen target but it was rated as an adult movie...