Warner Bros. Digital, Case study PROYECT X [video] by Mindshare Mexico

The Digital Advert titled PROYECT X [video] was done by Mindshare Mexico advertising agency for Warner Bros. in Mexico. It was released in Jan 2013.

Warner Bros.: PROYECT X [video]

Released
January 2013
Posted
January 2013
Market

Credits & Description:

Advertiser: WARNER BROSS. PICTURES
Agency: MINDSHARE
Category: Best Use of Social Media
Project Manager: Hector Trejo Lozano (Irreverentv)
Digital Account Manager: Pamela Ríos Méndez (Mindshare Mexico)
Sales Director: Alejandro Corrales (Irreverentv)
Senior Digital Media Planner : Jimena Pérez Torres (Mindshare Mexico)
Strategy
The launching of this movie was complicated in Mexico because it aimed at a teen target but it was rated as an adult movie...

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