What3Words Digital The World Addressed, 1 by What3Words
The Digital Advert titled The World Addressed, 1
was done by What3Words advertising agency for What3Words in United Kingdom. It was released in Jan 2016.
What3Words: The World Addressed, 1
Brand
Media
Released
January 2016
Posted
January 2016
Market
Agency
Director
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Brand | Wood Pencil |
| Creativity for Good (White Pencil) | Service Innovations | Black Pencil |
| Creativity for Good (White Pencil) | Design - Brands | Wood Pencil |
| D&AD Impact 2016 | ||
| Industry Evolution | - | Wood Pencil |
Credits & Description:
Agency: what3words
Client: what3words
Creative Technologist: Will Henderson
Director: Jack Waley-Cohen
Design: what3words
Chief Executive Officer: Chris Sheldrick
Marketing Director: Giles Rhys Jones
what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares. Each square has been pre-assigned a fixed and unique 3 word address. Easier to remember & communicate than GPS, more flexible than dropping a pin and more accurate...
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