Campaign: Pray For Humankind
Website: https://generacion10.com/
Client: World Wildlife Fund (WWF)
Agency: Sancho BBDO
Country: Colombia
Published: October 2020
Synopsis:
#PrayForHumankind by WWF
One of the biggest challenges we have in this world is caring about the things who defines our humanity, and we can do that within social media. Hashtags like #PrayForAmazon, #PrayForAustralia, #PrayForLebanon and many others show our empathy in global tragedies moments, but that is not enough.
That’s why the WWF & Generación 10 program created #PrayForHumankind, a massive movement to create 1 million actions for the planet.
People joined this hashtag not only to show an obvious reality but so that every time #PrayForHumankind was used in social media, also show and promote a good action to help our planet.