Campaign: Pray For Humankind
Website: https://generacion10.com/
Client: World Wildlife Fund (WWF)
Agency: Sancho BBDO
Country: Colombia
Published: October 2020
Synopsis:
#PrayForHumankind by WWF
One of the biggest challenges we have in this world is caring about the things who defines our humanity, and we can do that within social media. Hashtags like #PrayForAmazon, #PrayForAustralia, #PrayForLebanon and many others show our empathy in glo...