Ywca Digital Demand Equal Pay by DDB Auckland
The Digital Advert titled Demand Equal Pay
was done by DDB Auckland advertising agency for Ywca in New Zealand. It was released in Dec 2012.
Ywca: Demand Equal Pay
Brand
Media
Released
December 2012
Posted
December 2012
Market
Agency
Executive Creative Director
Creative Director
Creative Director
Producer
Credits & Description:
Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money.
As a result, all outrage is directed to demandequalpay.org.nz Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. An...
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