DM World's First Napkin Book by BBDO Dusseldorf

World's First Napkin Book
The Direct marketing titled World's First Napkin Book was done by BBDO Dusseldorf advertising agency in Germany. It was released in Nov 2008.

World's First Napkin Book

Media
Released
November 2008
Posted
November 2008
Market

Awards:

Eurobest 2008
DirectDirect Response Digital MediaEurobest Bronze

Credits & Description:


Brief:


In German Advertising there is a lack of talented young copywriters. BBDO took up the challenge and started to recruit literature students as junior copywriters. The objective was to get job applications from an exciting, new source of talent.




Execution:


On the one hand the creative execution should come across as a spontaneous drawing on a napkin, done by somebody bored while he or she was having lunch at ...

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