Eurobest 2008 | ||
---|---|---|
Direct | Direct Response Digital Media | Eurobest Bronze |
Brief:
In German Advertising there is a lack of talented young copywriters. BBDO took up the challenge and started to recruit literature students as junior copywriters. The objective was to get job applications from an exciting, new source of talent.
Execution:
On the one hand the creative execution should come across as a spontaneous drawing on a napkin, done by somebody bored while he or she was having lunch at ...