Antarctica DM, Design & Branding Wara’ná Book, 1 by F/Nazca Saatchi & Saatchi Sao Paulo

Wara’ná Book, 1
The Direct marketing titled Wara’ná Book, 1 was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for Antarctica in Brazil. It was released in Oct 2016.

Antarctica: Wara’ná Book, 1

Released
October 2016
Posted
October 2016
Market
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director

Credits & Description:

In its 95-year history, Guaraná Antarctica launches the Wara’ná Book. In a limited edition, the book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also a raw material for Guaraná Antarctica.
The design of the book follows the same artisanal care that forms the production basis of the soft drink, which, from planting of the seed to reaping, passes through the hands of farmers in the region of Maués,...

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