Antarctica DM, Design & Branding Wara’ná Book, 2 by F/Nazca Saatchi & Saatchi Sao Paulo

Wara’ná Book, 2
The Direct marketing titled Wara’ná Book, 2 was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for Antarctica in Brazil. It was released in Oct 2016.
Advertising campaign for Antarctica

Antarctica: Wara’ná Book, 2

Brand
Antarctica
Media
DM, Design & Branding
Released
October 2016
Posted
October 2016
Market
Brazil
Industry
Beers and Ciders
Agency
F/Nazca Saatchi & Saatchi Sao Paulo
Executive Creative Director
Fabio Fernandes
Creative Director
Rodrigo Castellari
Creative Director
Pedro Prado
Creative Director
Theo Rocha
Copywriter
André Brandão
Art Director
Pedro Gabbay
Art Director
Fabiano Higashi

Credits & Description:

AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Ambev
PRODUCT: Guaraná Antartica
TITLE: O Livro de Wara’ná
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes
CREATIVE DIRECTOR: Theo Rocha | Rodrigo Castellari | Pedro Prado
COPYWRITER: André Brandão
ART DIRECTOR: Fabiano Higashi | Pedro Gabbay
ILLUSTRATION: Fabiano Higashi | Fabio Vido | Pedro Gabbay | Estúdio Pum | Full Throttle
TYPOGRAPHY: Fabiano Higashi | Gisele Oshiro | Pedro Gabbay | Estúdio Pum
ART BUYER: Juliana Gardim | Edna Bombini
PHOTOGRAPHER: Fernando Cavalcanti
AGENCY PRODUCTION: Jomar Farias | Guilherme Gaggl | Leandro Ferreira
ACCOUNT: Saulo Sanchez | Rafael Cappelli | Luiz Ortega | Marcella Guerrero
MEDIA: Maurício Almeida | Edison Tamashiro | Luana Gallizzi | Gabriela Guedes | Mônica Maheda | Fernanda Fujisawa
PLANNERS: Andre Foresti | Rafael Camilo | Gabriela Sanchez | Werleson Junior
CLIENT SUPERVISOR: Diogo Dias | Fernanda Neves | Jose Freitas | Richard Lee