The Labour Party DM, Case study Taxi Stoltenberg, 2 by Try/Apt Oslo

The Direct marketing titled Taxi Stoltenberg, 2 was done by Try/Apt Oslo advertising agency for subbrand: Arbeiderpartiet (brand: The Labour Party) in Norway. It was released in Nov 2013.

Advertising campaign for The Labour Party

The Labour Party: Taxi Stoltenberg, 2

Brand

Arbeiderpartiet (The Labour Party)

Media

DM, Case study

Released

November 2013

Posted

November 2013

Market

Norway

Industry

Business equipment & services, Public awareness, Charities, Foundations, Volunteers, Corporate Image

Agency

Try/Apt Oslo

Director

Mikkel Sandemose

Art Director

Egil Pay

Copywriter

Lars Joachim Grimstad

Producer

Editor

Designer

Designer

Production Agency

Awards:

Epica Awards 2013
Interactive	Online Films	BRONZE
Eurobest 2013
Branded Content & Entertainment	BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS	Bronze
Media	CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES	Bronze
Film	INTERNET FILM	Bronze
Media	BEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING	Bronze
Outdoor	AMBIENT: STUNTS & LIVE ADVERTISING	Bronze
PR	BEST USE OF LIVE EVENTS, STUNTS, CELEBRITY ENDORSEMENTS	Bronze
Cannes Lions, 2014
FILM LIONS	Internet Film: Viral Films	BRONZE
PR LIONS	Practices & Specialisms: Media Relations	BRONZE
The New York Festival, 2014
Branded Entertainment	Politics & Government	Second Prize Award
Cresta Awards 2014
Promotions & Incentives	PR Events	Gold Winners

Credits & Description:

Client ARBEIDERPARTIET (THE LABOUR PARTY)
Product ARBEIDERPARTIET
Entrant TRY/APT ADVERTISING AGENCY Oslo, NORWAY
Type of Entry Branded Content & Entertainment
Category BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS
Title TAXI STOLTENBERG
Product/Service ARBEIDERPARTIET
Entrant Company TRY/APT ADVERTISING AGENCY Oslo, NORWAY
Contributing Company TRY/APT ADVERTISING AGENCY Oslo, NORWAY
Production Company PRAVDA Oslo, NORWAY
Egil Pay ...