Ariel DM, Case study Share the Load, 2 by BBDO Mumbai, R K Swamy BBDO Mumbai
The Direct marketing titled Share the Load, 2
was done by BBDO Mumbai, R K Swamy BBDO Mumbai advertising agencies for Ariel in India. It was released in Mar 2016.
Ariel: Share the Load, 2
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Production Agency
Agency
Agency
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative
Designer
Producer
Creative Director
Designer
Creative Director
Designer
Designer
Creative
Creative
Awards:
| One Show, 2016 | ||
|---|---|---|
| Print & Outdoor | Csr - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) | Merit |
| Print & Outdoor | Csr - Collateral / Collateral | Merit |
| Cannes Lions 2017 | ||
| Creative Effectiveness | Creative Effectiveness: Creative Longer-Term Effectiveness | Gold Lion |
Credits & Description:
Title: Ariel Share The Load: A Social Movement To Remove The Cultural Stain Of Gender I
Agency: Bbdo India
Brand: P&G India
Country: India
Entrant Company: Bbdo India, Mumbai
Advertising Agency: Bbdo India, Mumbai
Chairman & Chief Creative Officer: Josy Paul (Bbdo India)
Executive Creative Director: Hemant Shringy (Bbdo India)
Chief Executive Officer: Ajai Jhala (Bbdo India)
Executive Vice President: Rajat Mendhi (Bbdo India)
Account Di...
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