British Heart Foundation/ BHF DM When You Least Expect It - Coffee Cup by MullenLowe London
The Direct marketing titled When You Least Expect It - Coffee Cup
was done by MullenLowe London advertising agency for British Heart Foundation/ BHF in United Kingdom. It was released in Feb 2017.
British Heart Foundation/ BHF: When You Least Expect It - Coffee Cup
Media
Released
February 2017
Posted
February 2017
Market
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Outdoor | Best Regional Poster | Bronze |
| Charity | + Public Service Best Charity/public Service Poster (campaign) | Bronze |
| Outdoor | Best Tactical Outdoor (campaign) | Bronze |
Credits & Description:
Brand: British Heart Foundation
Entrant: Mullen Lowe
Agency: Mullen Lowe
Synopsis:
This latest campaign from BHF aims to disrupt routine the same way heart disease does. To do this we used high dwell time outdoor spaces including cross tracks and 6 sheets, as well as unexpected media like coffee cups and cinema tickets, to deliver contextual messages that felt like a 1 to 1 conversation. The art direction was designed to stand out from the day-to-day advertising you normally see and headlines were written with a conversational tone that lead readers through to the copy, before delivering a message about how heart disease can kill when you least expect it.