Title: Bud & BBQ
Agency: Africa
Client: Ambev
Product: Budweiser
CCO: Sergio Gordilho
Creative Directors: Matias Menendez / Nicolas Ferrario
Copywriters: Lucas Ribeiro / Rafael Quintal
Design and Art Direction: Alexandre Kazuo / Henrique Folster / Rodrigo Sganzerla / Caca Barabas / Marcelo Almeida / Daniel Matsumoto
Project Manager: Carolina Mader
Photographers: Rodrigo Pirim / Bruno Geraldi / Vitor Manon
Illustrators: Sarah Kamada / Gabriela Sanchez / Jorge Tabajara / Gilberto Marchi
Print Production: Carla Lustosa/ Edson Harada / Fernanda Badan
Retouching/Preprinting: Casa Vaticano
Printing Company: Leograf
Art Buyer: Carmen Castillo / Natasha Grazia
Production: Edinalva Farias / Peninha / Pepe Mockups
Client Service: Carol Boccia / Bruna Alonso / Rafael Marques / Ana Martins / Junior Souza/ Lucas Fajardo
Planning: Rodrigo Maroni / Aldo Pini / Douglas Nogueira / Rafael Basso
Media: Luiz Fernando Vieira / Rodrigo Famelli / Antonio Arbex / Bruna Morano / Leonardo Araujo
Client Approval: Paula Lindenberg / Cassiano de Stefano/ Karina Ferreira/ Mariana Santos
Published: December 2017
Synopsis:
More than a tradition that brings family and friends together and that goes perfectly well with good beer, barbecues are an authentic experience. After all, everyone’s got their own techniques and tricks. In order to celebrate that, Budweiser has just launched a limited edition of the BUD & BBQ book in partnership with ad agency Africa.
Split in two parts that complement one another, the book’s design was created to show that beer and barbecue are intimately connected, showing synchronized pages that match each other both visually and in terms of content.
While in the BUD part the reader finds details of the unique Budweiser manufacturing process, in the BBQ one he or she can discover the particular way that 26 renowned Brazilian chefs make barbecue, each with their own special cut and style. The book is available for purchase just in Brazil.