Burger King DM, Case study Mcwhopper Open Letter, 2 by DAVID Miami, Y&R Auckland
The Direct marketing titled Mcwhopper Open Letter, 2
was done by DAVID Miami, Y&R Auckland advertising agencies for Burger King in New Zealand. It was released in Mar 2016.
Burger King: Mcwhopper Open Letter, 2
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Agency
Creative Director
Creative
Chief Creative Officer
Creative
Agency
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| PR | Creative Use of Media | Wood Pencil |
| PR | Best Integrated Campaign | Yellow Pencil |
| Press Advertising | Press Advertising | Yellow Pencil |
| Press Advertising | Press Advertising | Wood Pencil |
| Direct | Direct Integrated Campaigns | Yellow Pencil |
| Media | Use of Integrated Media | Yellow Pencil |
| Integrated & Innovative Media | Integrated - Large Business (over 500 employees) | Graphite Pencil |
| Integrated & Innovative Media | Earned Media - Large Business (over 500 employees) | Yellow Pencil |
| One Show, 2016 | ||
| Direct | Csr - Print / Print | Silver Pencil |
| Print & Outdoor | Csr - Publications / Publications | Merit |
| Clio Awards 2016 | ||
| Integrated Campaign | Product/Service: Integrated Campaign | Silver |
Credits & Description:
Client: Burger King + Peace One Day
Advertiser: Burger King + Peace One Day
Media: Case Study
Brand: Burger King + Peace One Day
Country: New Zealand
Activity: Restaurants & Fast Food
Campaign: Mcwhopper
Agency: Y&R New Zealand
Agency city: West Auckland
Chief Creative Officer: Josh Moore
Creative Director: Tom Paine
Creative Team: Tom Paine
Creative Team: Head of Planning
Account Director: Victoria Meo
Senior De...
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