Category: Agency Self-Promo
Media: Direct
Agency: BURIBA.
Geo: Israel
Advertising Agency: BURIBA., Tel Aviv, Israel
Creative Director: Barbara Burian
Art Director: Tamas Lakos
Photographer: Roman Makarychev
Developer: Peter Bunda
Published: March 2018
Synopsis:
#FortunecookieWorks integrated campaign is an innovative way of modern networking and approaching businesses. Kosher fortune cookies with customised messages were sent to potential clients, mostly advertising agencies to present the possible advantages and the potential USPs of a fortunate cooperation/strategic partnership with BURIBA. As part of the experiential campaign the boxes of the fortune cookies have been physically sent to the potential clients. The online campaign is running on the website of BURIBA and its Instagram channel.