CEYLON NEWSPAPERS DM COVER RACISM by TBWASri Lanka

COVER RACISM
The Direct marketing titled COVER RACISM was done by TBWASri Lanka advertising agency for CEYLON NEWSPAPERS in Sri Lanka. It was released in Sep 2015.

CEYLON NEWSPAPERS: COVER RACISM

Media
Released
September 2015
Posted
September 2015
Market
Industry
Production Agency
Copywriter
Illustrator

Awards:

Cristal Festival, 2015
PressPublic InterestSapphire (Silver)
MediaPublic InterestCristal (Gold)
MediaBest Use of Cultural CampaignCristal (Gold)
MediaBest use of PrintCristal (Gold)

Credits & Description:

Category: Other
Brand: Ceylon Newspapers (Pvt) Ltd.
Agency: TBWASri Lanka
Country: Sri Lanka
This particular media innovation was carried out for ‘Mawbima’ – a leading Sinhala language Sri Lankan national daily published by Ceylon Newspapers (Private) Ltd. The main reader-demographic of the paper consists of the elderly population which constitutes 60% of the entire nation’s population. Moreover, the paper is widely considered and praised for its socially responsible corp...

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