Cristal Festival, 2015 | ||
---|---|---|
Press | Public Interest | Sapphire (Silver) |
Media | Public Interest | Cristal (Gold) |
Media | Best Use of Cultural Campaign | Cristal (Gold) |
Media | Best use of Print | Cristal (Gold) |
Category: Other
Brand: Ceylon Newspapers (Pvt) Ltd.
Agency: TBWASri Lanka
Country: Sri Lanka
This particular media innovation was carried out for ‘Mawbima’ – a leading Sinhala language Sri Lankan national daily published by Ceylon Newspapers (Private) Ltd. The main reader-demographic of the paper consists of the elderly population which constitutes 60% of the entire nation’s population. Moreover, the paper is widely considered and praised for its socially responsible corp...