Coca-Cola has partnered with Ogilvy & Mather China to launch a new activation campaign, as part of its global sustainability program. '2nd Lives', which has been rolled out first in Vietnam with select Asian markets to follow, will upscale used Coca-Cola bottles to encourage consumers to re-use and recycle plastic. '2nd Lives' includes a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squir...