Coca-cola DM Magazine Amplifier by J. Walter Thompson Sao Paulo

The Direct marketing titled Magazine Amplifier was done by J. Walter Thompson Sao Paulo advertising agency for Coca-cola in Brazil. It was released in Sep 2012.

Coca-cola: Magazine Amplifier

Media
Released
September 2012
Posted
September 2012
Market
Industry

Awards:

FAB Awards 2013
PressNon-Alcoholic DrinksFAB / FABulous Award
Best Use of MediaNon-Alcoholic DrinksFAB Award

Credits & Description:

Media: DM
Geo: Brazil
Category: Non-alcoholic drinks
Agency: JWT
Brand: Coca-Cola
The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in...

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