FAB Awards 2013 | ||
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Press | Non-Alcoholic Drinks | FAB / FABulous Award |
Best Use of Media | Non-Alcoholic Drinks | FAB Award |
Media: DM
Geo: Brazil
Category: Non-alcoholic drinks
Agency: JWT
Brand: Coca-Cola
The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in...