Colorado Department of Transportation (CDOT): Seat Belt Schooled, 3

Credits & Description:

Category: Public Interest, NGO
Media: Direct
Brand: CDOT
Agency: Amélie
Geo: United States
Advertising Agency: Amélie Company, Denver, USA
Art Director: Jennie Jarzabek
Senior Copywriter: Cecil Bozard
Copywriter: Rachel Edwards
Chief Creative Officer: Pat Feehery
Senior Account Executive: Josh Opat
Account Executive: Cari Stubbs
Account Director: Mackie Clonts
Published: September 2017
Description:
Amèlie is on a roll using Snapchat to engage teenagers on seat belt safety.
In collaboration with the Colorado Department of Transportation, we created a social media competition that fueled high school spirit while also getting students to buckle up. We sent over eight thousand air fresheners to high schools in the Denver area. One side of the air freshener featured our account’s unique Snapcode, and the other side had detailed instructions for the contest. Playing into high school rivalry, each school had their own spirited geofilter to use for the week. The goal? To be the high school that sent in the most seat belt-centric snaps. By the end of the week, George Washington High School was the proud winner of the Colorado Championship Belt, a wrestling belt decked out with a gold seat belt, which is now displayed in their trophy case. Earning more than 28,000 impressions, the Seat Belt Schooled campaign succeeded in reaching Colorado teens and getting them to generate their own content and safety messaging, all while reminding them to buckle up every day.