Confederacao Brasileira de Rugby DM, Case study Arm Sling by Talent Marcel

Arm Sling
The Direct marketing titled Arm Sling was done by Talent Marcel advertising agency for subbrand: Confederacao Brasileira de Rugby (brand: Confederacao Brasileira de Rugby) in Brazil. It was released in Mar 2012.
Advertising campaign for Confederacao Brasileira de Rugby

Confederacao Brasileira de Rugby: Arm Sling

Brand
Confederacao Brasileira de Rugby  (Confederacao Brasileira de Rugby)
Media
DM, Case study
Released
March 2012
Posted
March 2012
Market
Brazil
Industry
Sports and Health Clubs, Gyms, Sports Teams & Events
Agency
Talent Marcel
Creative Director
Joao Livi
Creative Director
Felipe Luchi
Creative Director
Victor Sant'anna
Art Director
Paulo De Almeida
Creative Director
Philippe Degen
Copywriter
Erick Mendonça
Photographer
Mario Coelho

Credits & Description:

Usual arm slings are boring and monochromatic. So Talent Sao Paulo created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.



Client: Confederacao Brasileira de Rugby

Agency: Talent Comunicação e Planejamento S/A

Country: Brazil

Creative Director: Felipe Luchi

Creative Director: Philippe Degen

Creative Director: João Livi
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