Crown Relocations DM, Case study GIFT BOX by Leo Burnett Hong Kong

The Direct marketing titled GIFT BOX was done by Leo Burnett Hong Kong advertising agency for Crown Relocations in Hong Kong SAR China. It was released in Nov 2013.

Crown Relocations: GIFT BOX

Released
November 2013
Posted
November 2013
Executive Creative Director
Executive Creative Director
Photographer
Art Director

Awards:

Cannes Lions, 2014
DIRECT LIONSProduct & Service: CharitiesBRONZE
Spikes Asia, 2014
DesignCOMMUNICATION DESIGN: PROMOTIONAL ITEMSBronze Spike
DirectPRODUCT/SERVICE: CONSUMER SERVICESBronze Spike
DirectUSE OF DIRECT MARKETING: AMBIENT MEDIA: SMALL SCALE (INCL. PREMIUMS AND GIVEAWAYS)Bronze Spike
MediaUSE OF MEDIA: USE OF AMBIENT MEDIA: SMALL SCALESilver Spike
OutdoorAMBIENT: SMALL SCALE SPECIAL SOLUTIONSSilver Spike
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: CONSUMER SERVICESSilver Spike
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO: USE OF MERCHANDISING/IN-STORE MARKETINGBronze Spike
MIAF Awards 2014
Promo campaignsBest direct marketing campaign/CRMBronze
Asia Pacific Advertising Festival (AdFest) 2015
DIRECT LOTUSLOW BUDGET MAILERGold
DIRECT LOTUSDIRECT AMBIENT: SMALL SCALESilver
DESIGN LOTUSPACKAGING DESIGNSilver
PROMO LOTUSAMBIENT PROMOTION: SMALL SCALEGold
MEDIA LOTUSBEST USE OF AMBIENT: SMALL SCALEBronze
International ANDY Awards 2015
Promotional Products / CollectibleSustainabilitySilver
Promotional Products / CollectiblePackage DesignBronze
Clio Awards 2015
DirectProduct/Service: Out of HomeSilver

Credits & Description:

Type of entry: Product & Service
Category: Charities
Advertiser: THE SALVATION ARMY, CROWN RELOCATIONS
Product/Service: RE-CYCLING
Agency: LEO BURNETT HONG KONG, HONG KONG

Client: THE SALVATION ARMY, CROWN RELOCATIONS
Product: RE-CYCLING
Entrant: LEO BURNETT HONG KONG, HONG KONG
Type of Entry: Product & Service
Category: Charities
Entrant Company : LEO BURNETT HONG KONG, HONG KONG
Advertising Agency : LEO BURNETT HONG...

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