Cruzcampo DM Cold is the Key by Dimension Marketing Directo S. L., Orbital Proximity Spain

Cold is the Key
The Direct marketing titled Cold is the Key was done by Dimension Marketing Directo S. L., Orbital Proximity Spain advertising agencies for Cruzcampo in Spain. It was released in Feb 2014.

Cruzcampo: Cold is the Key

Media
Released
February 2014
Posted
February 2014
Market
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director

Awards:

Caples Awards 2014
Direct Mail & PrintDirect mail, dimensionalBronze

Credits & Description:

The goal for beer brand Cruzcampo in 2014 was clear: boost awareness about Punto Glacial, a seal that changes color when the pale lager reaches the perfect temperature. So the wily minds at ad agency Orbital Proximity in Madrid crafted a direct mail campaign. They sent a barrel of Cruzcampo’s Punto Glacial to influential bloggers and tweeters, invited them to use the seal, tweet the hashtag #TieneSuPunto, and watch closely for the hourly prize draws for those that used that hashtag. Cruzcampo ma...

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