Caples Awards 2014 | ||
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Direct Mail & Print | Direct mail, dimensional | Bronze |
The goal for beer brand Cruzcampo in 2014 was clear: boost awareness about Punto Glacial, a seal that changes color when the pale lager reaches the perfect temperature. So the wily minds at ad agency Orbital Proximity in Madrid crafted a direct mail campaign. They sent a barrel of Cruzcampo’s Punto Glacial to influential bloggers and tweeters, invited them to use the seal, tweet the hashtag #TieneSuPunto, and watch closely for the hourly prize draws for those that used that hashtag. Cruzcampo ma...