Caples Awards, 2013 | ||
---|---|---|
Direct Mail & Print | Direct mail, flat | Finalist |
Advertiser: DEUTSCHER TIERSCHUTZBUND
Agency: WUNDERMAN GERMANY
Category: Flat Mailing
Copywriter: Arne Bülow (Wunderman)
Copywriter: Martin Riesenfelder (Wunderman)
Chief Creative Officer: Martin X. Riesenfelder (Wunderman)
Art Director: Jochen Saken (Wunderman )
Art Director: Markus Renner (Wunderman )
Production: Miriam Hiekisch-Lisé (Wunderman)
Implementation
We invited the target group to a romantic musical journey through th...