Edward Snell DM Reflector Protector by Y&R Johannesburg
The Direct marketing titled Reflector Protector
was done by Y&R Johannesburg advertising agency for Edward Snell in South Africa. It was released in Jun 2015.
Edward Snell: Reflector Protector
Brand
Media
Released
June 2015
Posted
June 2015
Market
Agency
Creative Director
Art Director
Copywriter
Art Director
Art Director
Art Director
Credits & Description:
In South Africa's poorly-lit townships, pedestrians are fequently killed while walking home from bars and taverns, just because they're not seen. So Edward Snell, decided to repurpose the generic medium of a drinks coaster, typically used for advertising its brands, by turning it into a safety reflector that can help patrons walk home safely.
Category: Public interest
Client: Edward Snell & Company Lt
Media: DM
Agency: Y&R South Africa
Country: South Africa
Ch...
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