Fisk Idag: Extinct Recipes

Credits & Description:

Brief:


Fisk Idag (Fish Today) is one of Sweden´s largest wholesale fishmongers, selling to restaurants all over the country. The debate about excess fishing and rouge fishing is affecting the industry and there are too many irresponsible suppliers. Fisk Idag decided to target their campaign at restaurants managers and explain their moral stand. And what potential customers could do to save the endangered fish.




Execution:

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