Gerolsteiner DM Change Your Name by Mortierbrigade Brussels
The Direct marketing titled Change Your Name
was done by Mortierbrigade Brussels advertising agency for Gerolsteiner in Belgium. It was released in Nov 2008.
Gerolsteiner: Change Your Name
Brand
Media
Released
November 2008
Posted
November 2008
Market
Industry
Agency
Awards:
| New York Festival 2009 | ||
|---|---|---|
| Mixed Media | - | Silver |
| Eurobest 2008 | ||
| Integrated | Integrated | Eurobest Bronze |
Credits & Description:
Brief:
Gerolsteiner is the leading water brand in Germany. But it’s almost inexistent in Belgium. The brand didn’t communicate since years, the awareness was very low.
Execution:
We found out nobody in Belgium was named ‘Gerolsteiner’. So we launched a simple, but challenging competition: the first person who officially changes his name to ‘Gerolsteiner’ receives a Porsche 911. Gerolsteiner pays for all the administrative costs attached to officially changing your name.
S...
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