Caples Awards 2018 | ||
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Radical new strategy | - | Silver |
CLIENT Hansaplast Global
PRODUCT Bandages
MEDIA Direct Mail, Outdoor
COUNTRY Belgium
Agency: Happiness Brussels, an FCB Alliance
DATE OF CAMPAIGN 20/04/2017
BACKGROUND
As a global leader in plasters, Hansaplast markets a superior product that offers the best protection to ensure optimal healing of minor injuries. Unfortunately, outperforming the competition is not always sufficient to win the battle against private labels. So next to share of market, Han...