Hansaplast DM Hansaplast by Happiness Brussels

Hansaplast
The Direct marketing titled Hansaplast was done by Happiness Brussels advertising agency for Hansaplast in Belgium. It was released in May 2017.

Hansaplast: Hansaplast

Media
Released
May 2017
Posted
March 2020
Market

Awards:

Caples Awards 2018
Radical new strategy-Silver

Credits & Description:

CLIENT Hansaplast Global
PRODUCT Bandages
MEDIA Direct Mail, Outdoor
COUNTRY Belgium
Agency: Happiness Brussels, an FCB Alliance
DATE OF CAMPAIGN 20/04/2017
BACKGROUND
As a global leader in plasters, Hansaplast markets a superior product that offers the best protection to ensure optimal healing of minor injuries. Unfortunately, outperforming the competition is not always sufficient to win the battle against private labels. So next to share of market, Han...

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