Client: Hering
Agency: BBDO
Advertising Agency: AlmapBBDO, Brazil
Published: March 2020
Country: Brazil
Synopsis:
In 2020, Brazilian clothing brand Hering is launching its platform to address women’s issues, framed within the concept “Freedom is basic.” To kick off these activations, the company has chosen International Women’s Day.
The brand is introducing the #Strapless movement, which raises the matter of the structural sexism that persists in ...