Hering Store DM, Print #Strapless, 3 by ALMAP BBDO Brazil

#Strapless, 3
The Direct marketing titled #Strapless, 3 was done by ALMAP BBDO Brazil advertising agency for Hering Store in Brazil. It was released in Mar 2020.

Hering Store: #Strapless, 3

March 2020
May 2020

Credits & Description:

Client: Hering
Agency: BBDO
Advertising Agency: AlmapBBDO, Brazil
Published: March 2020
Country: Brazil
In 2020, Brazilian clothing brand Hering is launching its platform to address women’s issues, framed within the concept “Freedom is basic.” To kick off these activations, the company has chosen International Women’s Day.
The brand is introducing the #Strapless movement, which raises the matter of the structural sexism that persists in ...

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