Ifaw/international Fund Of Animal Welfare DM, Case study Fragile Friends by Cheil Beijing
The Direct marketing titled Fragile Friends
was done by Cheil Beijing advertising agency for Ifaw/international Fund Of Animal Welfare in China. It was released in Nov 2015.
Ifaw/international Fund Of Animal Welfare: Fragile Friends
Media
Released
November 2015
Posted
November 2015
Market
Agency
Creative Director
Copywriter
Art Director
Copywriter
Copywriter
Art Director
Awards:
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
|---|---|---|
| Direct Lotus | Dimensional Mail | Silver |
| One Show, 2016 | ||
| Direct | Consumer - Print / Dimensional Mailing | Merit |
Credits & Description:
Brand: Ifaw&Ifeng
Advertiser: Ifaw&Ifeng
Agency: Cheil China, Beijing
Executive Creative Director: Jacky Lung
Creative Director: Shengxiong Chen/Donghai Liu
Copywriter: Shawn Wu/Donghai Liu/Dian Wang
Art Director: Michael Sung/Jacky Lung
Account Director: Snow Li
Agency Producer: Xin Tan
Film Production Company: Filmplexe, Beijing
Cinematographer: Jinlong Li
The Brief: According To The Un, Every 20 Minutes, An Animal Species Disap...
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![Ifaw/international Fund Of Animal Welfare: Fragile Friends [video] Film by Cheil Beijing](https://fcdn.me/4a8/931/ifawinternational-fund-of-animal-welfare-fragile-friends-video-0ccf865ff19a26469601112110.jpg?h=260 "Fragile Friends [video]")
![Ifaw/international Fund Of Animal Welfare: Pups [image] Case study by J. Walter Thompson London](https://fcdn.me/56d/5f4/ifawinternational-fund-of-animal-welfare-pups-image-58b38a55ac907f74aa311b2285.jpg?h=260 "Pups [image]")
