IKEA: Shrimp/räkor

Credits & Description:

Entrant: Leo Burnett Toronto, Toronto
Brand: Ikea Canada
Corporate Name of Client: IKEA Canada
Agency Account Supervisor: Rebecca Simon
Group Account Director: Allison Litzinger
Agency Account Director: Emily Robinson
Vice President, Group Planning Director: Tahir Ahmad
Chief Strategy Officer: Brent Nelsen
Agency: Leo Burnett Toronto, Toronto
Chief Creative Officer: Judy John
Group Creative Directors: Anthony Chelvanathan/Steve Persico
Creative Director: Lisa Greenberg
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Illustrator: Anthony Chelvanathan
Executive Agency Producer: Franca Piacente
Agency Producer: Alexandra Postans
Print Producers: Gord Cathmoir/Anne Peck/Carly Price
Senior Graphic Artist: Robin Osmond
Photography Studio: Fuze Reps, Toronto
Photographer: Arash Moallemi
Production Companies: Trade Graphics By Design/Papertec Inc.
Editor: David Nakata
Food Stylist: Matthew Kimura
Synopsis:
To show people that getting creative in the kitchen can be deliciously easy, we created The IKEA Cook This Page Parchment Paper Recipe Series, a recipe reinvention.
During the IKEA kitchen event, the recipe posters were placed in IKEA stores across Canada. People could take them home and get inspired.
The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. Illustrations were inspired by the food. Each recipe incorporated IKEA food and kitchen items.