IKEA DM Homemade Is Best by Forsman & Bodenfors Gothenburg
The Direct marketing titled Homemade Is Best
was done by Forsman & Bodenfors Gothenburg advertising agency for subbrand: IKEA's Kitchen Appliances (brand: IKEA) in Sweden. It was released in Nov 2010.
IKEA: Homemade Is Best
Brand
Media
Released
November 2010
Posted
November 2010
Market
Copywriter
Art Director
Art Director
Photographer
Copywriter
Account Supervisor
Awards:
| Clio Awards 2011 | ||
|---|---|---|
| Design | Direct Marketing | Gold |
| Interactive | Apps - mobile | Silver |
| Interactive | Interactive Campaign | Gold |
| New York Festival 2011 | ||
| Design | Catalogue/Brochure/Pamphlet | Gold World Medal |
| Other | Avant-Garde: Innovative Use of Media | Silver World Medal |
| Other | Integrated (Mixed) Media Campaigns | Silver World Medal |
| Cannes Lions 2011 | ||
| Design Lions | Books | Gold |
| Design Lions | Design Photography | Gold |
| Cresta Awards 2011 | ||
| Design | Graphic Design | Grand Prix |
| Design | Publication Design | Winner |
| Direct Marketing | Direct Marketing | Winner |
| One Show 2011 | ||
| One Show | Innovation in Advertising / Single | Merit |
| One Show Design | Branding / Booklet/Brochure | Silver |
Credits & Description:
Category: Retail and E-Commerce, including Restaurants
Advertiser: IKEA
Product/Service: IKEA
Agency: FORSMAN & BODENFORS
Date of First Appearance: Sep 30 2010
Entrant Company: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Entry URL: http://entries.se/e/ikea/homemadeisbest/
Art Director: Staffan Lamm (Forsman & Bodenfors)
Art Director: Christoffer Persson (Forsman & Bodenfors)
Copywriter: Fredrik Jansson (Forsman & Bodenfors)
Copywriter: Ande...
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