Individuell Människohjälp (IM): The Humanium Metal Initiative [supporting content] 4

Credits & Description:

Agency: Greatworks / Akestam Holst
Client: Im Swedish Development Partner
Designer: Harald Hammar
Copywriter: Adam Reuterskiold
Copywriter: Fredrik Dahlberg
Copywriter: Randy Gosda
Developer: Alex Picha
Developer: Alexander Svensson
Developer: Cristoffer Overgaard
Developer: Kalle Peterz
Developer: Peter Norbeck
Cto: Daniel Skantze
Pr: Digge Zetterberg
Pr: Ida Persson
Photographer: Erik Hagman
Photographer: Johan de Verdier
Client Director: Jacob Odqvist
Creative: Johan Ohrn
Creative: Karl Sundin
Creative: Kenna Magnusson
Creative: Magnus Magnusson
Executive Creative Director: Johan Pihl
Agency Producer: Julia Staberg
Planner: Kaj Bouic
Creative Director: Kalle Soderquist
Creative Director: Magnus Jakobsson
Non-Governmental Organisation: Im Swedish Development Partner
Copywriter: Adam Reuterskiöld (Åkestam Holst Noa)
Digital Producer: Alex Picha (Åkestam Holst Noa)
Web Developer: Kalle Peterz (Åkestam Holst Noa)
Pr Director: Ida Persson (Åkestam Holst Noa)
Pr Director: Digge Zetterberg Odh (Åkestam Holst Noa)
Creative Director: Magnus Jakobsson (Åkestam Holst Noa)
Creative Director: Kalle Söderqvist (Great Works)
Executive Creative Director: Johan Pihl (Great Works)
Copywriter: Fredrik Dahlberg (Freelance)
Copywriter: Randy Gosda (Freelance)
Creative: Johan Öhrn (Great Works)
Creative: Karl Sundin (Great Works)
Creative: Kenna Magnusson (Great Works)
Chief Technical Officer: Daniel Skantze (Great Works)
Developer: Alexander Svensson (Great Works)
Developer: Peter Norbeck (Great Works)
Developer: Cristoffer Overgaard (Great Works)
Client Director: Jacob Odqvist (Great Works)
Agency Producer: Julia Staberger (Great Works)
Planner: Kaj Bouic (Great Works)
Photographer: Erik Hagman (Freelance)
Client Director: Anders Ullstrand (Great Works)
Art Director: Harald Hammar (Great Works)
Creative: Marten Magnusson (Great Works)
Description:
There are hundreds of millions of illegal firearms in the world. Every minute someone is shot. Armed violence is a global epidemic that hits developing countries especially hard.
Humanium Metal is a new commodity, recycled from weapons destruction programs and made available for commercial production.
By using Humanium in their production, brands, artists and designers can help the world become a more peaceful place. Because with every Humanium product sold, new funds are generated to help support the victims, expand weapons destruction programs and rebuild conflict-torn societies.
Execution:
An innovative approach was needed to break through political obstacles and red tape. Humanium has established a sustainable infrastructure that meet the production and investment demands of commercial partners. The first established supply chain of metal made from destructed illegal firearms aimed at promoting weapon destruction programs in affected regions and financial support to victims of armed violence. The Humanium Metal Initiative contribute to the Sustainable Development Goals promoting human security: • Mobilizing resources to reinvest in social enterprises in countries afflicted by high levels of armed violence.• Promoting financial sustainability and creating job opportunities for victims of armed violence.• Changing attitudes in local and global communities. Humanium increase the socio-economic and political security for people living in areas affected by high levels of violence. It is also inspires consumers, businesses and authorities to join hands to find a solution to one of the world's greatest problems. Technical specification of metal can be provided for each single batch of melted firearms, in accordance with the documentation handed out by the melting plant.
Campaign Description:
Humanium is a new metal made of destructed illegal firearms and available for commercial production. Creating a demand for Humanium Metal is equal to creating a demand for peace.The Humanium Initiative is world’s first supply chain distributing metal from destructed firearms. It is sanctioned and implemented in full cooperation with governments and local authorities. Brands, designer and artists are able to create products that carry the symbolic power of peace and the same time mobilize much needed resources to help victims of armed violence. Anything made out of any metal today can carry a message of peace tomorrow. Destructed firearms can be turned into jewelry, buttons, tools, smartphone cases, bolts etc. Consumers who purchase Humanium Metal products, will be part of the solution to one of the world’s greatest problems.
Outcome:
Endorsement has been received by Dalai Lama, Desmond Tutu, Hans Blix and other world leaders. The first weapons destruction program dedicated to Humanium was held in November 2016 in El Salvador, in close cooperation with the El Salvadorian authorities. The Humanium Initiative will be producing in El Salvador, Guatemala, Honduras and Colombia during 2017. Negotiations are underway in additional Latin American countries. The estimated yearly output is 50 metric ton of Humanium metal. Leading Swedish brands have entered a partnership in a commitment to using Humanium Metal in their future production. A full international rollout is expected in May 2017. Humanium Metal is a registered trademark and is produced under the control of relevant public authorities. All Humanium Metal production is guided by principles as formulated by the World Fair Trade Organisation.
Synopsis:
There are hundreds of millions illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. The global cost of insecurity generated by armed violence is estimated at $400 billion annually, and it could decrease the GDP growth of an average economy by at least two per cent per year. IM is a Swedish development organisation with over 50 years of experience from regions where illegal firearms stands in the way of aid, development and progress. To make sure more firearms are sized and destroyed, as well as mobilizing the necessary resources to help victims of armed violence, new approaches are needed.
Relevancy:
There are hundreds of millions of illicit firearms in the world. As a result, someone is shot and killed every minute. To make sure more guns are destroyed, as well as financing the necessary support to the victims of gun-related violence, new direct approaches are needed.Humanium is the world’s first supply chain made out of destructed firearms. Anything made out of any metal today can carry a message of peace tomorrow. Creating a demand for Humanium is equal to creating a demand for peace. Finally peace has a price.