Innocence En Danger DM The Daily Abuse by Serviceplan Munich
The Direct marketing titled The Daily Abuse
was done by Serviceplan Munich advertising agency for subbrand: International Day on Prevention of Child Abuse (brand: Innocence En Danger) in Germany. It was released in Jun 2013.
Innocence En Danger: The Daily Abuse
Media
Released
June 2013
Posted
June 2013
Market
Agency
Creative Director
Copywriter
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Direct Lions | Best Use of Direct Marketing; Flat Mailing | Gold |
| Promo and Activation Lions | Product & Service; Public Health & Safety, Public Awareness Messages | Bronze |
| Outdoor Lions | Ambient; Small Scale Special Solutions | Silver |
| Design Lions | Publications & Business Communications | Silver |
| New York Festival 2013 | ||
| Direct & Collateral | Corporate Image, Information & Recruitment | SILVER WORLD MEDAL |
| Corporate Image, Information & Recruitment | SILVER WORLD MEDAL | |
| Direct & Collateral | Art Direction | SILVER WORLD MEDAL |
| Direct & Collateral | BRONZE WORLD MEDAL | |
| Newspaper | SILVER WORLD MEDAL | |
| Public Service Announcements | Promotion of Peace & Human Rights | GOLD WORLD MEDAL |
| Public Service Announcements | Promotion of Peace & Human Rights | SILVER WORLD MEDAL |
| Eurobest 2013 | ||
| Direct | FLAT MAILING | Bronze |
| Promo & Activation | BEST USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN | Silver |
Credits & Description:
Media: DM
Category: Public interest
Agency: Serviceplan
Brand: Innocence In Danger
Geo: Europe, Germany
A newspaper made out of 241.095 names of children. Published on November 19, International Day on Prevention of Child Abuse.
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Maik Kaehler, Christoph Nann
Creative Director: Marc Vosshall
Copywriter: Angeliki Karnoupa...
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