Komatsu DM X-Treme Precision by Duval Guillaume Modem Antwerp
The Direct marketing titled X-Treme Precision
was done by Duval Guillaume Modem Antwerp advertising agency for Komatsu in Belgium. It was released in Nov 2008.
Komatsu: X-Treme Precision
Brand
Media
Released
November 2008
Posted
November 2008
Market
Awards:
| New York Festival 2009 | ||
|---|---|---|
| Digital | - | Bronze |
| Eurobest 2008 | ||
| Direct | Business to Business: Products & Services | Eurobest Gold |
Credits & Description:
Brief:
Komatsu, a major player in construction machinery & vehicles, is well known for its powerful, huge construction machines. In Belgium they have surprisingly few costumers. In fact, in Belgium, they are only 5 companies big enough to be key prospects. So, wich sort of mail can you do to only 5 companies.
Execution:
Komatsu wanted to increase the awareness of their range of precision machinery
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