Lav DM, Case study Lav Popcorn [image] by McCann Belgrade
![Lav Popcorn [image]](https://fcdn.me/88a/2f0/lav-lav-popcorn-image-49854f561e895d9c4e9a83b669.jpg "Lav Popcorn [image]")
The Direct marketing titled Lav Popcorn [image]
was done by McCann Belgrade advertising agency for Lav in Serbia. It was released in Apr 2016.
Lav: Lav Popcorn [image]
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Copywriter
Designer
Art Director
Copywriter
Awards:
| Golden Drum 2016 | ||
|---|---|---|
| Direct | Flat direct mail and small print materials | Golden Drum Grand Prix |
Credits & Description:
Campaign name: Lav Popcorn
Registrant: McCann Beograd
Brand name: Lav Beer
Designer: Branko Andrejević
Client account director manager: Đorđe Milidžan
Art Director: Lidija Milovanović
Creative director: Jana Savić Rastovac
Account Director / Manager: Goran Jović
Strategic planner strategist: Marija Stošić
Copywriter: Bojan Babić, Vladimir Vuković
Creative idea explanation: LAV beer, a local brew from CARLSBERG, changed its formula after...
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