Leica DM, Design & Branding Soundlab Box [alternative version] by F/Nazca Saatchi & Saatchi Sao Paulo

Soundlab Box [alternative version]
The Direct marketing titled Soundlab Box [alternative version] was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for Leica in Brazil. It was released in Feb 2015.

Leica: Soundlab Box [alternative version]

Brand
Released
February 2015
Posted
February 2015
Market
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Executive Creative Director
Copywriter
Typographer
Executive Creative Director

Awards:

Wave Festival, 2015
DirectProdutos e Serviços - Direct / PromoOURO
DesignDesign GráficoGrand Prix
DesignDesign GráficoOURO
D&AD Awards 2015
DirectDirect MailWood Pencil
Cannes Lions, 2015
DESIGNDESIGN CRAFTS: PRINT AND POSTERSILVER
DESIGNDESIGN CRAFTS: SOUND DESIGNSILVER
DESIGNPACKAGING DESIGN: 3D STRUCTURAL DESIGNBRONZE
DIRECTDIRECT MARKETING: CRAFT: ART DIRECTION/DESIGN FOR DIRECTGOLD
One Show 2015
DirectDirect Marketing / Dimensional MailingGold Pencil
FIAP 2015
DiseñoPackaging de productosSol de Plata
DiseñoPrints y comunicaciónSol de Oro
Clio Awards 2015
DesignDirect MarketingGold
DirectProduct/Service: Print/MailBronze

Credits & Description:

Título: Soundlab Box
Agência: F/Nazca Saatchi & Saatchi
Anunciante: Leica Gallery São Paulo
Diretor de criação: Fabio Fernandes | Eduardo Lima
Produtor da agência: PRODUCAO GRÁFICA: Jomar Farias | Guilherme Gaggl | Izadora Menezes | IMPRESSÃO: Estúdio Elástico | Estúdio Carimbo | Stilgraf | RTV: Victor Alloza | Rafael Paes
Redator: Thiago Carvalho | Romero Cavalcanti
Diretor de arte: Bruno Oppido | Gabriel Guedelha
Sinopse: Soundlab was a project to recreate the sounds heard by photographers while taking some of the world's most iconic pictures. The tracks could be heard in 3D Binaural technology at Leica Gallery São Paulo. The tracks also became a vinyl collection. The boxed set contained the records, a book and a poster for each of the tracks.
Atendimento: Marcello Penna | Melanie Zmetek
Art Buyer: Edna Bombini (F/Nazca Saatchi & Saatchi)
Media Team: Fábio Freitas, Gabriela Guedes (F/Nazca Saatchi & Saatchi)
Illustration: Fabio Vido (F/Nazca Saatchi & Saatchi)
Typographer: Gabriel Guedelha, Bruno Oppido (F/Nazca Saatchi & Saatchi)
Planner Team: José Porto, Guilherme Pasculli (F/Nazca Saatchi & Saatchi)
Sound Design Arrangement: Kito Siqueira (Satélite Áudio)
Photographer: Luciana Dal Ri (F/Nazca Saatchi & Saatchi)
Client Approval: Luiz Marinho, Anna Silveira (Leica Gallery São Paulo)
Account Team: Marcello Penna, Melanie Zmetek (F/Nazca Saatchi & Saatchi)
Copywriter: Thiago Carvalho (F/Nazca Saatchi & Saatchi)
Agency Producer: Victor Alloza, Rafael Paes (F/Nazca Saatchi & Saatchi)
Art Director: Bruno Oppido (F/Nazca Saatchi & Saatchi)
Executive Creative Director: Eduardo Lima (F/Nazca Saatchi & Saatchi)
Executive Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Account Team: Fernanda Costa, Marina Prevideli (Satélite Áudio)
Graphic Production: Jomar Farias, Guilherme Gaggl, Izadora Menezes (F/Nazca Saatchi & Saatchi)
Copywriter: Romero Cavalcanti (F/Nazca Saatchi & Saatchi)
Executive Producer: Tatiane Dias (Satélite Áudio)
Sound Editor: Thácio Palanca (Satélite Áudio)