Lidl DM Dill – The Restaurant 7 by Acne Stockholm, Ingo Stockholm

Dill – The Restaurant 7
The Direct marketing titled Dill – The Restaurant 7 was done by Acne Stockholm, Ingo Stockholm advertising agencies for Lidl in Sweden. It was released in Nov 2013.
Advertising campaign for Lidl

Lidl: Dill – The Restaurant 7

Brand
Lidl
Media
DM
Released
November 2013
Posted
November 2013
Market
Sweden
Industry
Supermarkets
Agency
Acne Stockholm
Copywriter
Josefine Richards
Director
Markus Svanberg
Photographer
Pelle Lundberg
Designer
Woytek Weidne
Designer
Caroline Axell
Producer
Fredrik Skoglund
Agency
Ingo Stockholm
Art Director
Rikard Holst
Copywriter
Josefine Richards
Director
Markus Svanberg
Photographer
Pelle Lundberg
Designer
Woytek Weidne
Designer
Caroline Axell
Producer
Fredrik Skoglund

Awards:

Eurobest 2013
Integrated-Silver
DirectTRAVEL, ENTERTAINMENT, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)Bronze
Promo & ActivationTRAVEL, ENTERTAINMENT, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)Bronze
MediaBEST USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISINGBronze
OutdoorAMBIENT: SPECIAL BUILDBronze
PRBEST USE OF LIVE EVENTS, STUNTS, CELEBRITY ENDORSEMENTSGold
PRCORPORATE REPUTATIONBronze
Promo & ActivationEVENT & FIELD MARKETINGBronze
D&AD Awards, 2014
BrandingBrand Experience & EnvironmentsYellow Pencil
One Show 2014
AdvertisingExperiential Advertising / InstallationsMerit Pencil
AdvertisingBrand Transformation / SingleMerit Pencil
FAB Awards, 2014
Experiential CampaignsRetailerFAB Award
AmbientRetailerFAB Award
Cannes Lions, 2014
DESIGN LIONSBrand Environments: Live EventsGOLD
MEDIA LIONSUse of Media: Use of Special Events and Stunt/Live AdvertisingBRONZE
Clio Awards, 2014
EngagementProduct/Service: AmbientBronze
Branded Entertainment & ContentProduct/Service: Events/ExperientialSilver
London International Awards 2014
Non-TraditionalExperientialGold Winners
Eurobest, 2014
DesignBRAND ENVIRONMENTS: INSTALLATION AND ENVIROMENT BRAND EXPERIENCEGrand Prix
DesignCOMMUNICATION & BRAND IDENTITY: 360 BRAND & IDENTITY EXPERIENCESilver Eurobest
Cannes Lions, 2015
CREATIVE EFFECTIVENESSCREATIVE EFFECTIVENESSBRONZE

Credits & Description:

Award:Yellow Pencil
Yellow Pencil / Branding / Brand Experience & Environments / 2014
Agency INGO
Client Lidl
Lidl is a European discount supermarket chain. For years Lidl tried to convince Sweden about the quality in their products. Low price and quality just don't go together. We built and opened a gourmet restaurant. The British two starred Guide Michelin Chef Michael Wignall was in charge of the cooking. What nobody knew was that ALL food that was used was bought at L...

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