Advertiser: LIGHT FOR THE WORLD
Agency: PKP BBDO
Category: Flat Mailing
Creative Director: Claus Gigler (PKP BBDO)
Creative Director: Jan Christ (PKP BBDO)
Art Director: Fabian Stiebler (PKP BBDO)
Client Service: Jana Wiedemann (PKP BBDO)
Graphic Designer: Philipp Bayerl (PKP BBDO)
Consultant: Pia Zankl (PKP BBDO)
Copywriter: Samia Azzedine (PKP BBDO)
Implementation
Our idea was to send out completely black envelopes that visually...