Lisa Petrole Photography DM Blank by Sid Lee Toronto
The Direct marketing titled Blank
was done by Sid Lee Toronto advertising agency for Lisa Petrole Photography in Canada. It was released in Mar 2015.
Lisa Petrole Photography: Blank
Media
Released
March 2015
Posted
March 2015
Market
Industry
Agency
Copywriter
Credits & Description:
Brand: Lisa Petrole Photography
Media: DM
Category: Professional services
Agency: Sid Lee
Geo: Canada
Lisa Petrole Photography: Blank
In order to promote photographer Lisa Petroleās brand new website, we created a promotional piece using no photography at all. The entire three book series: 92 days of winter, A study of milk, and Albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant informationālisapetrole.comātransforming an otherwise useless mailer, into a useful notebook that its recipients might actually use.
Advertising Agency: Sid Lee, Toronto, Canada
Creative Directors: Jeff DaSilva, Tom Koukodimos
Art Director / Designer: Oliver Brooks
Copywriter: Mike Richardson