L'Oreal DM, Case study MAKEUP GENIUS by McCann Paris

MAKEUP GENIUS
The Direct marketing titled MAKEUP GENIUS was done by McCann Paris advertising agency for L'Oreal in France. It was released in May 2015.

L'Oreal: MAKEUP GENIUS

Brand
Released
May 2015
Posted
May 2015
Market
Industry
Creative Director
Creative Director

Awards:

Cannes Lions, 2015
MOBILECRAFT: USER EXPERIENCEBRONZE
MOBILECREATIVE USE OF TECHNOLOGY: AUGMENTED MOBILE EXPERIENCEGOLD
MOBILEMOBILE APPLICATIONS: PRODUCTSSILVER
DIRECTPRODUCT & SERVICE: FAST MOVING CONSUMER GOODSSILVER
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGNSILVER
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF MOBILE MARKETINGGOLD
PROMO AND ACTIVATIONPRODUCT & SERVICE: FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS)SILVER
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF CUSTOMER IN-STORE EXPERIENCEGOLD

Credits & Description:

Festival: Direct: Direct Marketing: Digital & Social: Use of Mobile Marketing
Awards: Gold
Advertiser: L'ORÉAL PARIS
Agency: McCANN PARIS
Geo: France
Digital Account Manager: Charlotte de NERCY(McCANN Paris / Beauty Team)
Senior Art Director: Claire BESANÇON(McCANN Paris / Beauty Team)
Global Vice President of Digital R&I Incubator: Guive BALOOCH(L'Oréal)
Creative Director: Maïté WINTERNHEIMER(McCANN Paris / Beauty Team)
Chief Marketing Offic...

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