Cannes Lions, 2015 | ||
---|---|---|
MOBILE | CRAFT: USER EXPERIENCE | BRONZE |
MOBILE | CREATIVE USE OF TECHNOLOGY: AUGMENTED MOBILE EXPERIENCE | GOLD |
MOBILE | MOBILE APPLICATIONS: PRODUCTS | SILVER |
DIRECT | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS | SILVER |
DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGN | SILVER |
DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF MOBILE MARKETING | GOLD |
PROMO AND ACTIVATION | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS) | SILVER |
PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF CUSTOMER IN-STORE EXPERIENCE | GOLD |
Festival: Direct: Direct Marketing: Digital & Social: Use of Mobile Marketing
Awards: Gold
Advertiser: L'ORÉAL PARIS
Agency: McCANN PARIS
Geo: France
Digital Account Manager: Charlotte de NERCY(McCANN Paris / Beauty Team)
Senior Art Director: Claire BESANÇON(McCANN Paris / Beauty Team)
Global Vice President of Digital R&I Incubator: Guive BALOOCH(L'Oréal)
Creative Director: Maïté WINTERNHEIMER(McCANN Paris / Beauty Team)
Chief Marketing Offic...