Caples Awards 2018 | ||
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Direct Mail B to C | - | Bronze |
Agency: Colenso BBDO
CLIENT Fonterra Brands NZ
PRODUCT Mainland
TITLE The Mainland 2000 piece voucher
MEDIA Direct mail, digital
COUNTRY New Zealand
DATE OF CAMPAIGN December 2017
BACKGROUND
Ageing the perfect cheese takes time and patience. Which is why Mainland Cheese's iconic mantra is "Good things take time." In celebration of that simple idea, the brand released a very, very time-consuming promotion.
IDEA
The Mainland 2,000-Piece V...