| Eurobest Awards 2017 | ||
|---|---|---|
| Direct | Use Of Ambient Media: Small Scale | Bronze Eurobest |
Client: Mcdonalds
Product (Service): Fast Food
Agency: Nord Ddb, Sweden
Entrant: Nord Ddb, Sweden
Idea Creation: Nord Ddb, Sweden
Art Director: Joel Ekstrand (Nord Ddb)
Copywriter: Petter Dixelius (Nord Ddb)
Account Director: Jeanette Ytterman (Nord Ddb)
Print Production Manager: Anna Lisspers (Nord Ddb)
Account Manager: Beata Mollberg Fagring (Nord Ddb)
3D Graphic Designer: Robin Erneström
Franchise: Patrik Hjelte (Mcdonald's)
Strategist: Kristina Berg (Nord Ddb)
Creative Director: Fredrik Simonsson (Nord Ddb)
Synopsis:
The Campaign
McDonald’s embraced the opportunity and designed custom made coin-rolls based on the most popular products on the menu.
Creative Execution
We designed and produced coin rolls based on our most popular products and offers.
Results
McDonald’s don’t disclose sales figures.
June 30 the Swedish 1, 2 and 5 SEK coins were taken out of use. McDonald's turned coin-rolls into a media channel to promote McDonald’s most popular products and help people spend their soon-to-be worthless coins. All they had to do was fill the rolls with coins and exchange them for the tasty treats pictured.
When other restaurants and stores did everything they could to stop people from paying with their soon-to-be worthless coins, McDonald’s did the opposite and made it easy.