Mercedes-Benz DM, Case study TEST DRIVE by 140 BBDO Cape Town

TEST DRIVE
The Direct marketing titled TEST DRIVE was done by 140 BBDO Cape Town advertising agency for subbrand: Mercedes-benz Cl 63 Amg (brand: Mercedes-Benz) in South Africa. It was released in Apr 2011.
Advertising campaign for Mercedes-Benz

Mercedes-Benz: TEST DRIVE

Brand
Mercedes-benz Cl 63 Amg  (Mercedes-Benz)
Media
DM, Case study
Released
April 2011
Posted
April 2011
Market
South Africa
Industry
Cars
Agency
140 BBDO Cape Town
Executive Creative Director
Ivan Johnson
Art Director
Alexis Beckett
Copywriter
Mike Pearson
Account Supervisor
Karen Carr
Photographer
Barry White
Copywriter
Johann Schwella

Credits & Description:

Advertiser: MERCEDES-BENZ
Product/Service: MERCEDES-BENZ CL 63 AMG
Agency: 140 BBDO
Date of First Appearance: Apr 10 2011
Entrant Company: 140 BBDO, Cape Town, SOUTH AFRICA
Copywriter: Mike Pearson (140 BBDO)
Retoucher: Rafiek Newman (140 BBDO)
Photographer: Barry White (Snap Studios)
Digital: Prezence Digital (Prezence)
Director: Thomas Ferreira (Groundglass)
Director: Duvan Durand (Groundlass)
Production: Groundglass (Groundglas...

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